DIGITAL MARKETER

“I’m Cassie — your friendly digital daydreamer with a camera in one hand and a strategy in the other. I blend nostalgic charm with fresh ideas to craft scroll-stopping content for brands, people, and passion projects alike. Think warm, human storytelling meets critical thinking — the right data, the right audience, and just the right vibe. ”

DIGITAL marketing STRATEGY
Content Creator
media production

My Expertise

Digital Marketing:

From content strategy and campaign management to SEO and email marketing, I offer a full suite of digital marketing services.

Media Production:

Specializing in photography, video production, and transmedia storytelling, I bring stories to life through captivating visuals and seamlessly integrate content across platforms for immersive experiences.

Creative Strategies:

I create engaging content and empower companies with innovative strategies, combining creativity and data analytics to produce exceptional results.

Current & Previous WORK

I help define and develop brand identities that resonate with target audiences.

> visuals that pop, copy that clicks, and stories that stick.

I blend creativity with data to strategies — including full digital audits, SEO enhancements, content plans, and campaign roadmaps that actually work.

> Whether it’s launching digital campaigns, managing socials, producing media, planning events, or designing websites

SOCIETY CITY WOLLONGONG

Society City, a volunteer-run hub in Wollongong, serves as a second-hand bookshop, co-working space, and events venue. I improved its social media presence with a comprehensive strategy, increased event promotion, and consistent updates, achieving a monthly reach of 9,000 accounts and ensuring fully booked events and workshops, significantly boosting community engagement.

beautiful mines toys

Beautiful Mines Toys, a mom-run business in the Illawarra area, champions open-ended play and educational toys. I enhanced its online presence with a comprehensive social media strategy, rebuilt the website for SEO optimization, and created engaging content, reaching 5,000 accounts in two weeks. Our goal is to maintain the essence of a family-focused business while building a community centered on child development.

SHOWREELS

I am dedicated to blending creativity with data-driven insights to deliver exceptional results. I believe that successful strategies are built on innovative ideas and validated through meticulous analysis.

When confronted with challenges, I do not shy away. Instead, I embrace the opportunity to learn and adapt, striving to achieve the highest quality outcomes. My experience spans a variety of fields, including graphic design, video editing, and professional photography, allowing me to offer a diverse and comprehensive skill set.

Awards & Recognitions

  • UOW x Digital Media Ambassador | 2023

  • Study Australia Industry Experience Program (SAIEP) - Practera | 2023

DOCUMENTARY - SHORT FILM

ANOTHER, NIGHTLIFE

Let’s Connect:

I’m eager to bring my creativity and unique perspectives to new challenges and deliver high-quality projects. Contact me to schedule an interview and learn more about what I can do for your company.