barleygrassbar.com.au
Barley Grass Bar is a vibrant mobile caravan bar that serves up drinks, desserts, and a whole lot of good vibes along the South Coast. They needed a digital home that reflected their modern flair blended with nostalgic charm.
Year Completed
2024
Process Snapshot
moodboarding
Worked with the Barley Grass Bar team to understand their vision, audience, and vibe. Built a moodboard to capture their aesthetic: nostalgic caravan charm meets contemporary coastal fun.
Photography & Asset
On-site prepared & shot high-quality images of the caravan, drinks, and event setups. Edited visuals to match the brand’s color palette and warm, inviting tone.
COPY & Content Writing
Crafted copy for each page (Home, About, Pricing, Services, Gallery, Contact) with SEO optimisation with personality-driven storytelling.
Website Design & Development
Designed a clean, modern layout with immersive imagery, ensured the site was responsive across all devices. Integrated enquiry forms, booking pathways, and SEO-ready structure.
Branding & Social Media Templates
Extended the visual identity into social media assets. Created editable templates for posts, stories, and promotional graphics.
Ensured everything aligned with the website’s aesthetic for brand consistency.
Marketing Photography Assets
These assets were then used across the website, social media, and marketing campaigns, providing versatile, high-quality content that could be deployed immediately to boost engagement and brand recognition.
Attended live events to capture the full experience of Barley Grass Bar in action, from the vibrant caravan setup to guest interactions. Onsite, I identified key themes, moments, and products that would resonate most with the audience, ensuring every shot had a purpose.
After the event, I edited all visuals to align with the brand’s color palette, tone, and style, creating a cohesive library of photos and short promotional videos.
Complete Website Design & Build
.Each page guided visitors seamlessly from discovery to enquiry, using bold visuals, clear calls-to-action, and responsive layouts for mobile-first browsing. Functionally, the site was built for speed and SEO, ensuring performance matched the polish of the design.
Full site audit & SEO Optimised.
The events and mobile bar industry is highly localised, so I implemented a geo-targeted keyword strategy, optimised meta tags and descriptions, and structured headings for maximum search impact. This approach positioned Barley Grass Bar to rank for high-intent local searches (e.g., South Coast mobile bar hire), capturing customers right at decision-making stage.
I wrote SEO-optimised content for all pages (Home, About, Packages, Gallery, Contact), embedding relevant search terms while keeping the tone warm, playful, and aligned with their brand voice
visual branding
social media branding templates
Consistency across channels builds recognition and trust. I designed a suite of editable templates tailored for Instagram and Facebook, ensuring the team could maintain a professional, cohesive look while staying flexible for new campaigns and promotions.
A brand is more than a logo. I developed a visual system: colors, typography, layouts — that tied together their offline presence (the caravan bar itself) with their digital platforms. This alignment created a recognisable identity across touchpoints, critical for small businesses competing with larger, more established players.
Their new website captures the charm of the service while making them shine in search results. Photography, branding, and social templates created a look and feel that’s cohesive, recognisable, and totally on point — empowering the team to show up consistently online. This project shows what happens when content, design, SEO, and branding all play nicely together. By building a strong, scalable foundation, Barley Grass Bar now has the tools and strategy to grow sustainably, attract more high-value bookings, and stand out in a busy market.