DiGITAL STRATEGY
DiGITAL STRATEGY
This is a peek at a full digital strategy audit in action — now it could be all about your brand.
I’ve worked with brands to take a deep dive into their digital presence, starting with a full website audit and strategy overview. From there, I identify what’s working, highlight opportunities, and create actionable steps to strengthen their branding, content, and online reach. The goal is simple: give brands a clear roadmap to grow, connect with audience, and stand out.
Society City is a hub for conscious creativity in Wollongong. It serves as a second-hand bookshop, a co-working space, an events venue, and a strong community run by volunteers.
Beautiful Mines Toys is a small business in the Illawarra area, run by a dedicated mom of two who has a passion for open-ended play and educational toys. As she built a collection for her children, she discovered the transformative power of play, where every day becomes an adventure.
Casélin is a small brand established in June 2021, specializing in underwear and bra products made from linen. The brand's message is about embracing comfort in your own skin by falling in love with your body and soul.
Walk The Field – The Illawarra’s First Walking Football Tournament
Football South Coast (FSC) is partnering with Marketing and Public relations students of the University of Wollongong (UOW) to bring Illawarra’s first ever walking football tournament.
2023
RSPCA - Stop Pet Abandonment Campaign
The RSPCA launched the "Stop Pet Abandonment" campaign to raise awareness about the responsibilities of pet ownership, especially during the holiday season when pets are often given as gifts.
Campaign Highlights:
Key Message: "Pets are not gifts; they are lifelong commitments."
Objective: To prevent pet abandonment by educating the public about the long-term responsibilities of owning a pet.
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