CAssie Huynh

Based in Adelaide, 5000
cassiehuynh.work@gmail.com

This is cassie - your friendly digital daydreamer with a camera in one hand and a strategy in the other. I blend nostalgic charm with fresh ideas to craft scroll-stopping content for brands, people, and passion projects alike. Think warm, human storytelling meets critical thinking — the right data, the right audience, and just the right vibe

My RESUME

AREA OF EXPERTISE.

I help define and develop brand identities that resonate with target audiences.

> visuals that pop, copy that clicks, and stories that stick.

I blend creativity with data to strategies — including full digital audits, SEO enhancements, content plans, and campaign roadmaps that actually work.

> I can take on launching digital campaigns, managing socials, producing media, planning events, or even designing websites.

    • Digital Marketing Strategy & Execution

    • SEO & Local SEO Optimisation

    • Content Creation & Social Media Management

    • Client Communication & Project Management

    • Monthly Data Analysis & Performance Reporting

    • UI & UX Website Design

    • Media Production (Specialty in short-formed content and photography) 

    • Marketing & Analytics: Google Ads, Google Analytics, Looker Studio, Facebook Ads Manager

    • SEO Tools: Ahrefs, Semrush, Ubersuggest, Google Search Console

    • Design & Content Creation: Adobe Creative Suite (Lightroom, Photoshop, Illustrator, InDesign), Canva, CapCut

    • Website Management: WordPress, Shopify, Squarespace, Wix

other Tools I AM familiar with

MY WORKs

SOCIETY CITY WOLLONGONG

Society City, a volunteer-run hub in Wollongong, serves as a second-hand bookshop, co-working space, and events venue. I improved its social media presence with a comprehensive strategy, increased event promotion, and consistent updates, achieving a monthly reach of more than 10K accounts and ensuring fully booked events and workshops, significantly boosting community engagement.

Featured On: illawarramercury, thefold.illawarra

barleygrassbar.com.au

I partnered closely with the Barley Grass Bar team to translate their nostalgic caravan charm and coastal life into a digital presence. From moodboarding and on-site photography to SEO-optimised copywriting, I created a personality-driven website that feels warm, modern, and inviting.

I designed and developed a fully responsive site with clear booking pathways and enquiry flows, ensuring both visual impact and functionality. The project was rounded out with branded social media templates to maintain consistency across all digital touchpoints.

beautiful mines toys

I worked with Maryana, founder of Beautiful Minds Toys, a small Illawarra business founded by Maryana to support the mission of educating through open-ended play in child development. I developed a full-stack online strategy to rebuild and optimise their web presence through SEO content and social media management to communicate their education mission online.

Within a few weeks of implementing organic or paid online content, the results saw a tremendous boost in traffic, with Instagram engagement rising above 460%, with a total of 451 clicks. The redesigned web presence provides enhanced long-term online visibility in top searches in Google Shopping and online community engagement for educating businesses.

Featured On: regionillawarra.com.au

CANTY DIGITAL AGENCY

At Canty Digital Agency, I developed and executed end-to-end digital marketing and SEO strategies across 10+ client accounts. Therefore, I collaborated directly with clients to align campaigns with their business objectives.

Having worked closely with the web developers, complex site health issues were resolved, while there was an improvement in Core Web Vitals and the earning of high-authority backlinks that achieved top 3 Google rankings.

Alongside SEO, UX/UI projects, reporting, and paid search optimisation were supported to guarantee performance-driven, data-informed outcomes across all channels.

Examples of client work I contributed to at Canty Digital Agency

WISEcarer

I worked closely with the WISECARER team in the Gold Coast to build an accessible, evidence-based digital support system for carers of people living with mental health issues. This project began with branding and UX design, and I ensured that health and support data was organised in a responsible, accessible manner consistent with best practices. This project was developed in an iterative manner with community and organisational feedback to reflect carer needs. In addition, I created downloadable PDF files to offer offline support services to carers beyond those offered by this project.

Com2.com.au

I worked directly with the com2.com.au team to deliver an end-to-end digital transformation, leading SEO, digital marketing, and website redevelopment to modernise the brand and improve service delivery. From rebranding and UX improvements to ongoing keyword research, content strategy, and technical SEO, I built a high-performing organic acquisition channel that now drives approximately 80% of key events, with traffic doubling year-on-year.

Engagement quality improved significantly, with average engagement time and conversions rising across downloads, inquiries, phone clicks, and quote requests. The site now holds a 99 health score, top-three Google rankings for priority service terms, strong AI Overview visibility, and sustained growth in high-intent service pages such as 3CX and Starlink solutions—outperforming major competitors like Telstra.

Crystalbrook Collection

I collaborated with the Crystalbrook Collection in-house marketing team to handle SEO opportunities for multiple locations of their hotels, such as Cairns, Brisbane, Melbourne, and Sydney. My responsibilities entailed keyword optimisation for the web page content, blog posts, and events such as the turning of the New Year and Melbourne Cup events. By integrating SEO optimisation and storytelling for seasonal promotions, I contributed to the favourable positioning of Crystalbrook across the country.

DiGITAL STRATEGY

DiGITAL STRATEGY

This is a peek at a full digital strategy audit in action — now it could be all about your brand.

I’ve worked with brands to take a deep dive into their digital presence, starting with a full website audit and strategy overview. From there, I identify what’s working, highlight opportunities, and create actionable steps to strengthen their branding, content, and online reach. The goal is simple: give brands a clear roadmap to grow, connect with audience, and stand out.

by Cassie Huynh

2023

Ha Noi, Vietnam

Another Nightlife

A documentary that showcases one perspective on women who work the night shift in the bustling streets of Hanoi from midnight until dawn. It offers a glimpse into the lives of the women who keep the city alive during the night.

Kind Words from Those I’ve Worked With

  • she has been crucial in helping us grow and take on more work over the past 6 months. Been an absolute pleasure working with Cassie and I am sure everyone on the team would agree.

    Matt. CEO of Canty Digital

  • Cassie was an awesome part of the initial core team when we began to relaunch Society City. She was a critical part of our social team, leading the charge on posts, content and scheduling. She was responsible for kick starting our social side. I couldn’t have done it without her!

    Josh - Manager of Society City Wollongong

  • So grateful for the creative people who help make your vision come to life. Cassie and I had so much fun making these videos for each song, Magic and Wait in the Water If you need a videographer - she's your girl

    Gracie Love, Singer & Song Writer

  • Cassie has been a vital part of Beautiful Mines since the beginning of 2024. Running an online business is quite demanding with all the socials it requires, and as a busy mother of 2, I handed that responsibility to Cassie, so I can spend that time with my children. She took on the challenge and exceeded every expectation. She also went far and above with tasks that she did not have to do. I'm forever thankful to Cassie for all her amazing help and kind nature that made it an easy transition to 'let go

    Maryana - Founder Beautiful Mines Toys

MORE PROJECTS

This is a celebration of queer pride, chosen family, and the kind of love that paints the streets electric.
This is Sydney Mardi Gras — playful, fierce, fabulous.

FEATURED ON tertangala.net

This is a small brand established in June 2021 with underwear and bra products made from linen, along with the product message that it wants to bring: “Comfortable in your own skin is by falling in love with your body and soul “